Magasin 3 Projekt [Djurgårdsbrunn] opened on May 27 with a new look and four site-specific projects by international artists, architects, and designers. The old building got a temporary new façade with contemporary architectonic features by Block Architecture. The main building was camouflaged by a reflective and partly transparent structure mirroring the garden and the surroundings. The French designer Matali Crasset had been working with the interior creating a playful café in yellow and green reminiscent of childhood memories. The entire project had a new graphic identity by the Dutch designer duo Mooren & van der Velden.

The participating artists, architects and designers involved in the designing of Magasin 3 Projekt 2004, were also presented with one exhibition each with the purpose to further introduce their work and contemporary design and architecture. In connection with the exhibition series, lectures by the participants were arranged in collaboration with Svensk Form, Beckmans School of Design and Arkitekturskolan KTH.

Magnus Ericson, curator and project manager of Magasin 3 Projekt and Richard Julin, curator Magasin 3 Stockholm Konsthall put together the program for 2004.