Magasin III Jaffa Books

17 Olei Zion
6802547 Tel Aviv-Yafo
Ph ‭+972 3-9499200‬
jaffabooks@magasin3.com

Opening Hours

Thursday 2pm – 8pm
Friday 10am – 2pm

About Magasin III Jaffa Books

Magasin III Jaffa’s unique bookstore focuses on regional artist books. The bookstore, located across the street from Magasin III Jaffa, is an integral part of its activities.


The Vitrine

In Magasin III Jaffa Books’ storefront we present a series of condensed exhibitions created by artists from the area.

Dana Yoeli
Through a Glass Darkly

Although a quick glance at Dana Yoeli’s work, Through a Glass Darkly, is enough to realize that it is an imaginary theatrical scene, perhaps a scale model or a trick of another kind that combines these two, the eye still wanders, seeking for a structure, looking to establish a certain logic. The gaze scans the objects in a desperate attempt to connect shreds of ruins from the Parthenon, resting upon Doric and Corinthian order columns, backgrounded by a brutalist concrete wall in a modern architectural style. The horror emerges when among to the ruins, the viewer discovers several life-sized fingers as well as a classical sculpture of a nose, next to a miniature replica of the Elgin horse, that same horse that is named not after its creator but rather after Lord Elgin, who tore it from its origin in the Parthenon, and led it into the collection of the British Museum.

Into a 130 square cm space, with a title made of three-words, Yoeli manages to engage in a array of cultural references dated in different periods and disciplines, from theater and cinema through visual arts and architecture, and at the same time pull those out of the context in which we are used to seeing them. When Bergman’s film shares a stage with the ruins of Greek temples and a finger pointing at the horrific damages of colonialism, Yoeli forces us to confront questions regarding the identity of the forces that control the narratives told through these cultural assets. Yoeli signs the work with the words “to err is human”, and what could have been a consolation can also be read as an accusation.

Photo: Arkady Spivak

Previous Events

View our previous events at the bookstore


About Magasin III Jaffa
Magasin III Jaffa is an exhibition space, a permanent satellite established by Magasin III Museum for Contemporary Art from Stockholm, Sweden. Magasin III Jaffa’s diverse program features both local and international contemporary artists. Since opening at 2018, Magasin III Jaffa has presented solo exhibitions by Haim Steinbach, Shiela Hicks, Cosima von Bonin, Tal R, Maya Attoun and Polly Apfelbaum. The space is located on 34 Olei Zion, in a residential neighborhood rich with history and cultural diversity, that borders with Jaffa’s famous flea market. Magasin III Jaffa’s unique architecture enables passersby to view the exhibitions from the outside, day and night.

About Magasin III Museum for Contemporary Art
The museum is one of Europe’s leading institutions for contemporary art. Magasin III believes in the ability of art to challenge and inspire people and society. Since 1987, Magasin III has presented world-class exhibitions and continues to fortify its collection, which holds works by leading artists. Recent highlight exhibitions in Stockholm include Tom Friedman, Katarina Grosse, Tony Oursler, Mika Rottenberg, Ai Weiwei, Andrea Zittel and Gunnel Wåhlstrand.


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